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The Sikh Coalition Alert
April 25, 2016
  • Watch Tonight: Sikh Americans Featured on Daily Show 

    Dear Supporter,

    We are writing to share some exciting news.

    In our ongoing work to increase the profile of the Sikh American experience across all media platforms, we are pleased to let you know that the sangat will be featured in a segment on Comedy Central’s The Daily Show tonight.

    Time: 11pm EST/10pm CST/11pm PST

    What channel? DirectTV is 249 or 1249. Dish Network is 107. If you have cable, please check your local television provider.

    We have been supporting The Daily Show for weeks in putting this piece together, and because of the secrecy of their segments we were told only minutes ago that it is scheduled to air on this evening's program!

    On average, 500,000 Americans watch The Daily Show every night and potentially millions more watch on various websites and social media channels in the days that follow.

    We anticipate the segment will be yet another significant moment for us to introduce even more Americans to their Sikh neighbors. We believe this has the potential to influence hearts and minds in a way that’s both original and deeply impactful.

    We hope that you will tune in tonight and that you will share the exciting news with your classmates, colleagues, neighbors and friends! Follow us on Instagram, Facebook and Twitter for more news about the segment that you can share on your own social media channels.

    Chardi Kala!

    Sapreet Kaur,
    Executive Director, the Sikh Coalition

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