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The Sikh Coalition News
December 18, 2018

Take Action: Tell Amazon That Darbar Sahib is Not A Doormat

December 18, 2018 (New York, NY) - Today, the Sikh Coalition was alerted to Amazon selling doormats, rugs and toilet seat covers with the image of one the most historically significant Sikh sites - Darbar Sahib, also known as the Golden Temple.

In response, the Sikh Coalition immediately contacted Amazon to request that the products be removed, while detailing the culturally insensitive problems with the products and the offensive message it sends to Sikhs around the world.

In the hours since, through community outreach, several pages have been removed from the website. However, there are still a few products remaining online, and Amazon has yet to appropriately respond. 

WE NEED YOU TO TAKE ACTION NOW: 
  • Please join us in sending a direct message to Amazon explaining why these products are offensive to the Sikh community. By clicking here, you can send a direct email or make a phone call to Amazon Headquarters. 
  • Please forward this email to your friends and family asking for them to take action. 
  • Please share this on social media or text/WhatsApp your contacts and tell them to take action.
Amazon is one of the largest online marketplaces in the world, and they maintain the right to sell offensive products. However, the Sikh Coalition has a responsibility to ensure that this enormous online retailer understands why these products are insensitive and disrespectful to the global Sikh community in an effort to educate and inform future product decisions.
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