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Dear Supporter Ji,

This year, our media and communications department continues to ensure that positive Sikh awareness and representation increase in U.S. news.

While the statistics and facts speak for themselves, it’s the work happening behind the scenes to support grassroots Sikh awareness media efforts, groundbreaking national television programs and digital storytelling that makes these endeavors truly special.

We have also built a media engagement model that is both sustainable and remarkably cost-effective. We are not just playing the short game by thinking about how to better educate the American public today -- we are constantly working to earn the trust, credibility and respect of local and national U.S. newsrooms for the opportunities that need to come tomorrow.

This work remains successful because of you. As we push forward into the second-half of 2019, we continue to squeeze even more value out of every dollar donated to our organization in the name of bettering the lives of Sikh Americans and other minorities in the U.S.

Chardi Kala,

Satjeet Kaur
Executive Director
The Sikh Coalition

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