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The Sikh Coalition News
June 10, 2020
  • Sikh Coalition Continues Working to Highlight Seva in U.S. Media

    June 10, 2020 (New York, NY) -- Sangats from coast to coast are still helping their neighbors in response to the COVID-19 pandemic, and the Sikh Coalition continues working with community leaders to drive positive educational news coverage to these inspiring efforts.

    This week, the New York Times published a feature on Sikh community service, reaching a potential audience of nearly six million subscribers. The Sikh Coalition worked extensively with the Times reporter, Priya Krishna, to provide interviewees for the article and to ensure accurate reporting of the details around the Sikh faith and community. This New York Times story joins similar recent national news coverage in the Associated Press, along with at least another 35 positive local media stories in 14 states--all better educating the American public about the values and service of the Sikh community.

    “We were very pleased to have representatives of our gurdwara interviewed for the story about langar and seva across the country,” said Amit Pal Singh, Chairman of the Sikh Society of Central Florida. “In fact, without the Sikh Coalition’s assistance with both local and national media, it would have been very difficult to let others in our community know about the meals we have made to share with them. This important work also helps people everywhere learn more about who Sikhs are and the values of our faith.”

    In addition to the abovementioned national features, as well as the stories we shared at the end of April, additional new examples of this successful media engagement includes:

    • A group of Sikh women in Federal Way, Washington, who have sewn more than 3,000 masks and donated them to their local hospital;
    • A gurdwara and its associated food pantry in Detroit, Michigan, which has focused on feeding area schoolchildren and at-risk seniors;
    • A gurdwara in Memphis, Tennessee, which is getting meals to international students on the University of Memphis campus;
    • A Sikh youth group in St. Louis, Missouri, which has distributed masks, supplies, and food to the homeless and others;
    • A gurdwara in Glen Rock, New Jersey, which is making and distributing hundreds of meals per week;
    • Members of the Sikh community in Stockton, California, who are packing and delivering custom orders of dry foods, cleaning supplies, and other essentials for area families; and
    • A Sikh-run food truck in Washington, DC, which is serving more hungry children and their families with fewer volunteers than normal due to social distancing guidelines.

    This ongoing work provides another proof point for the Sikh Coalition’s model of successfully raising Sikh awareness and reaching potentially millions of Americans in a sustainable and cost-effective way.

    If your sangat is working on seva in response to the pandemic, please reach out to contact@sikhcoalition.org; we are happy to brainstorm ways to help you get the positive message out. To see our full collection of COVID-19 resources, visit our website; as the situation around the pandemic continues to change, we will update and add more materials in response to the community’s needs.

    As always, the Sikh Coalition urges you to practice your faith fearlessly.

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Editing:2020.06.10 COVID-19 local seva and media 2 Editing:2020.06.10 COVID-19 local seva and media 2