Dear Supporter Ji,
We wanted to reach out and make sure you saw our email earlier this week, highlighting the amazing seva by individuals, Sikh-run organizations, and gurdwaras from coast to coast in the midst of the COVID-19 pandemic. This year, it was our privilege to help elevate so many of these projects by securing local news coverage.
Thanks to the sangat's investment and support, we placed more than 60 news stories related to the pandemic--the vast majority of them focused on community efforts, and appearing in local newspapers, radio channels, and evening newscasts. Some of these stories included:
In doing this work, we strove to make sure that reporters and producers were communicating where people in need could get help--but also that audiences reading and watching those reports learned a little bit more about who Sikhs are and what we stand for. What’s more, our local work paved the way for pieces in bigger outlets with national reach, including the New York Times, CNN, and the Associated Press.
We continue to believe that this kind of media exposure--showing Sikhs doing good work in their communities--is an essential part of raising Sikh awareness across the country. But we need your investment and support to keep this work up in 2021.
Chardi Kala,
The Sikh Coalition Team
----------------- Forwarded message ---------
From: Sikh Coalition
Date: Tues, Dec 15, 2020 at 11:00 AM
Subject: Amplifying COVID-19 Seva with Your Support
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