Wed, May 12, 2010
6:00 PM - 8:00 PM
Campaign Baking: How Local Election Campaigns Can Win with New Media
Join Organizing 2.0 and GrassrootsCamp for an exciting strategy event in preparation for the 2010 election season. Our goal: identify the best practices for local campaigns in using new media and online organizing.
Why are we calling it Campaign Baking? All too often, online strategy is an afterthought or a set of tactics divorced from the 'real' business of running a campaign. These are mistakes Scott Brown didn’t make, and progressives shouldn't let our candidates suffer like Martha Coakley!
Baking with new media means thinking about online strategies holistically, including it in the campaign budget and timeline, establishing benchmarks for success and making superior technology choices.
We're pleased to have Emily Williams, Senior Account Executive with MSHC Partners, a DC based political consultancy with a strong interactive practice. MSHC Partners has taken advantage of new media for local elections, helping to set the bar for how local campaigns should be baking it in.
With us to welcome her is Brian Keeler, Executive Director of RebootNY and owner of BK New Media. Many of us know Brian for his work on The Albany Project. He's a well known champion of better government for New York, and better campaigns for progressives.
THIS JUST IN: Andrew Paryzer of Blue State Digital is also joining us! BSD developed the tools for President Obama's victory last year and many Democratic campaigns are using BSD for online marketing and web development. They also provide consulting services.
This event is free, but only those who RSVP will get last minute venue changes or receive materials distributed to the audience. As always, the event will start at 6pm. We expect a full house - so don't be late!
The Merc Bar
151 Mercer St
New York, NY 10012
Just south of Houston