Non-geek Speak: Putting Building Science into Everyday Terms
August 21st, 2013 from 9:30-11:00am PDT / 12:30-2:00pm EDT
Approved for up to 1.5 BPI CEUs
You’ve studied the terms, practiced the skills, and passed your building performance exam. At this point, you know home performance, and you understand the science behind it. But when it comes to selling energy efficiency, what might seem like an exciting home performance conversation to you can be confusing, and boring, to those who matter most—your customers.
In this session we’ll explore how to translate home performance jargon into everyday terms that make sense to homeowners. Tune in to find out how home performance contractors “tell the efficiency story” in layperson terms that prevent glazed-over eyes and homeowner overwhelm.
On this webinar, panelists will discuss:
- How to effectively sell efficiency in a way that is relatable to homeowners
- Language to avoid when talking with customers about home performance upgrades
- How to educate people about the way their home uses energy, using everyday concepts that are helpful for customers
Register for this event